October 14, 2011 - The current generation of video game consoles is seeing a phenomenon not seen in any previous generation. Sales of the Xbox 360 and PlayStation 3 are actually increasing over time instead of decreasing. Typically, console sales wane as the end of the current cycle looms, but sales are spiking to their highest point since launch.
Worldwide console sales in 2011 mark the PlayStation 3 as the clear winner, but it did get a price drop and the Xbox 360 is being phased out of Japan. Overall, European gamers preferred the PlayStation 3, UK gamers preferred the Xbox 360, the Nintendo 3DS leads in Japan, and the PlayStation 3 is winning out in other countries. Specifically in North America however, the Xbox 360 is crushing the competition. Around 4 million Xbox 360 consoles have been sold in the US and Canada so far this year, which is around a million more than the closest competition.
October sales data from the NPD Group revealed the Xbox 360 as the winner yet again with 438,000 units sold. This is compared to the Wii which sold only 240,000 units and the PlayStation 3 which sold approximately 300,000. This easy win for Microsoft likely was because of the release of 'Gears of War 3,' which is an Xbox 360 exclusive.It was the second best-selling game of the month, coming in just behind Madden NFL 12 which released on five different platforms. Dead Island, FIFA Soccer 12, and NHL 12 closed out the top five.
The question that remains is: why is the Xbox 360 gaining momentum at this point in the console cycle? The next generation Xbox is everything but confirmed and the Wii U likely arrives next year, but people are still snatching up this six-year-old console. Continue on to see the reasons why the US loves the Xbox 360 in 2011.