The History of Redbox

From Groceries to DVDs 1 of 4

Before Redbox became a DVD, Blu-ray, and video game rental giant, Redbox Automated Retail LLC, funded by a subsidiary of McDonald’s Corp., started out dispensing groceries. In 2003, the first Redbox machines were installed in four locations surrounding Washinton D.C. These Redbox kiosks sold grocery items, including milk, eggs, and sandwiches. But in less than a year, Redbox abandoned its grocery kiosks due to poor sales. However, a small number of DVD-dispensing machines installed in the same area took off, and became the new focus for the business.