Corporate licensing is a marketing tactic firing on all cylinders in the sporting industry. It is anywhere and everywhere, because marketers and franchises see opportunities to make money in the sport and entertainment arena.
Fans (maybe tens of thousands) watch events in person, and thousands (or even millions) watch events online and on television. Naming rights are still a fairly young hotbed of spending, and they extend to venues, teams, uniforms, race cars, wall signage and very nearly bases on major league diamonds. Here are several flagrant examples of terrible names changing, if not ruining, the fan experience.
Bargain Booze Stadium, a football stadium in Northwich, UK is perhaps my personal favorite indiscretion.