Any shopper can rummage through her wallet and email account to see hard proof of the ubiquity of customer loyalty programs. What she is likely to discover are dozens of company logo plastic cards with a barcode label on the back and dozens, if not hundreds, of emails with online shopping discounts, free shipping and LivingSocial and Groupon deals. Most consumer surveys point to a prevailing belief that loyalty programs add little value for the customers, and the oversaturation of mis-targeted ads flood inboxes to a level of customer frustration.
There are some companies that suitably match loyalty perks to their customers' desires though. We have compiled a list of the truly exceptional programs winning over satisfied customers in the midst of all the clutter and misleading fine print.