In order for your lashes to perfectly frame and highlight your eyes, they need to be the right shape. That means you need to invest in a good eyelash curler. Revlon's version is a classic and a beauty must-have, plus it's only a few bucks at the drug store.
Give your lashes a quick curl BEFORE you hit them with the mascara wand. This will not only make it easier to curl them later (yes, twice-curled lashes are a must) because they've already begun to take shape, but it will help lift and separate the lashes for a more even mascara coating. Plus, if you have downward-pointing lashes that don't curl at all naturally, like mine, curling is especially important.