The addition of breakfast menus is one of the fastest-growing trends in the fast food industry. McDonald's has always had a leg up on the competition, while Starbucks and Dunkin' Donuts have each unveiled formidable breakfast lineups to accompany coffee in recent years.
The trend has spread with competitors, like Subway, Burger King, Sonic, Wendy's, and even Taco Bell taking a stab at the on-the-go, morning consumers. The hottest category of the breakfast bunch is the breakfash sandwich, whether it's an egg McMuffin, a Starbucks artisan sandwich, a wrap, or bagel sandwich. It seems everybody wants a piece of the daybreak market.