Fiat earned plenty of buzz in 2012 and captivated men everywhere after the "Seduction" ad made a splash during the Super Bowl. The clip took home the honor of "Best TV Commerical" at the 2012 D Show in Detroit, and it introduced the unsuspecting world to an unforgettably sexy, Romanian knockout named Catrinel Menghia.
In the commercial, a nerdy, bespectacled everyman gazes at an unnervingly sexy brunette in the street. She struts up to him, sexily whispers in Italian, swirls her finger in his coffee foam, and begs him to lean in for an enticing kiss. Before he gets to her lips, he's brought back to reality to see how breathless he got over a Fiat 500 Abarth.