Which Menu Items Have the Highest Markup?

Soda 1 of 11

The fountain soda you are buying costs restaurants nothing but pennies. That cost comes mostly from the syrup, and the markup often runs at 20 times actual cost. You can buy a two-liter bottle of your favorite soda at the local grocery store for half as much as you'll be charged at a restaurant. The negligible cost is why most places provide free refills once you agree to pay the $2 or $2.50 for the soda when you sit down to dine or hit the drive-thru.