12 Reasons This Popular Ad Campaign is Degrading to Women

Mastectomies Save Lives, Not Boobies 1 of 13

Breast cancer awareness campaigns do a lot of good for the effort of preventing the disease and working toward a cure. Unfortunately, though, some ad campaigns miss the mark and send a harmful message. "Save the Boobies" and "Save the Ta-tas," while catchy, are offensive to breast cancer patients, survivors, and women in general.

One of the leading treatments for breast cancer is the mastectomy, which involves removing the breasts partially or completely in order to save the patient's life. The end goal of cancer prevention and awareness should not be "saving boobies." It should always be saving lives.

Click through for more reasons the "Save the Boobies" campaign is degrading to women!