Even when you can't really afford what you're buying, the lure of a fancy new pair of shoes or the latest electronic gadget is just too tempting to resist. Luckily for us shopoholics, this guilty pleasure is nicknamed "retail therapy" for a reason.
Psychological studies have proven that shopping stimulates the same pleasure centers of the brain as sex! The released endorphins temporarily reduce stress, boost self-esteem, and moderate pain. Just make sure not to overdo it and rack up a credit card bill you can't afford to pay.