Band wagon advertising?
Bandwagon advertising is when you get a large group of companies all advertising through the same medium. A good example would be Google's AdWords which has enticed many Internet advertisers into using Google exclusively for their online marketing.
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About Google
Google was founded on September 4, 1998, by Sergey M. Brin and Lawrence E. Page, in Menlo Park, California. The company headquarters are currently located in Mountain View, California. Google bills itself as a multinational public cloud computing and Internet search technology company. It hosts and develops Internet-based services and products,and generates the majority of its large profit ($6.25 billion in 2009) from advertising through its AdWorks program.
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