Does golf get the ladies?
The Barbie brand is reaching out to introduce young girls to golf. In November, Mattel will introduce a Barbie golf club set for girls 4-6.
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About Barbie
Barbie is the perennial hour-glass adult female doll that has sold well ever since it first appeared on store shelves in 1959. It made Mattel one of the biggest toy companies in America. Barbie has endured through feminism, eating disorder concerns, and the change from stay-at-home wives to career women.
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