How do Superbowl advertisers get mileage for their message after the game?
Superbowl advertisers first use the after game polls to show which were the most popular. Of those that are popular, expect to see them on the TV played multiples times after the game, enforcing the brand name and replaying the most popular ads for the people who may not have seen the game. Brand enforcement is the name of the game. ChaCha!
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