How does Zynga make money?


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Make money Zynga makes almost all of its money through virtual goods. In 2008, online games and virtual good sales brought in $5.3 million in revenue while advertising generated $14.1 million. In 2010, those numbers flipped: Zynga made $574.6 million from virtual goods and its online games and just $22.8 million from advertising. The online game revenue likely includes partnerships (such as GagaVille) but it's still one of the few online companies not dependent on online advertising. ChaCha!

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