How is the growth rate of the Hispanic American population likely to affect the way products are marketed in the future?


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North American culture has lost its association with Spain, and has become a general ethnic denotation associated primarily with Latin America. The Hispanic American population will introduce more homeland products to the US.

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Panish is the second most-common language in the United States after English. There are more Spanish speakers in the U.S. than there are speakers of Chinese, French, Italian, Hawaiian, and the Native American languages combined.

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