Q:

What does the caveman have to do with the Geiko commercials

Answer

They wanted to communicate that Geico.com was very simple to use, and that people shouldn't be scared to get a rate quote.

Categorized In: Advertising & Marketing

Source: The Evolution of the Postmodern Caveman - Esquire | www.esquire.com

Description: We wanted to communicate that Geico.com was very simple to use, and that people shouldn't be scared to get a rate quote.

Nov 03, 04:11pm

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