361 Degrees

361 Degrees

361 Degrees International Limited is a major Chinese supplier of shoe and sports goods, primarily in the People's Republic of China. As of March 2009, there were 5,543 361 Degrees authorized retail outlets in China.

About 361 Degrees

361 Degrees International Limited is a major Chinese supplier of shoe and sports goods, primarily in the People's Republic of China. 361 Degrees counts Li Ning Company, China Dongxiang, Xtep and Anta as its main competitors. As of March 2009, there were 5,543 361 Degrees authorized retail outlets in China. The company does not own any of these outlets. They are owned and managed by 3,031 authorized dealers. The company was established in 2002. 361 was the official sporting wear of the Chinese Men's and Women's Olympic curling teams during the 2010 Vancouver Olympics. The companys brand, 361, was first launched in January 2004. It denotes 360 degrees of a protractor circle plus one extra degree, representing the companys goal of establishing this brand to meet athletes need for professional functionality, plus an added degree of innovation and creativity. 361 markets its brand through slogans that represent its brand value.

Contributions by ThaddeusB, Takamaxa, and Budoobudoo.