5th Avenue (candy bar)

5th Avenue (candy bar)

About 5th Avenue (candy bar)

The 5th Avenue is a candy bar currently marketed by The Hershey Company. The candy bar was reportedly introduced in 1936 by Luden's, at the time a subsidiary of Food Industries of Philadelphia. This date is uncertain because information about this product has been subject to misinformation from The Hershey Company for marketing and perhaps legal reasons. It is difficult to find marketing material for this product before 1962. Hershey Foods Corporation acquired Luden's brands from the Dietrich Corporation, a successor to Food Industries of Philadelphia, in 1986. For many years, the bar included two whole almonds on top of the bar but these were taken out in the 1990s. This candy appeared in the 1994 sci-fi movie Stargate and the 1998 Seinfeld episode 'The Dealership'.