9GAG is an image-based social media website which centres around user-uploaded, comical images dubbed 'Fun'. The site had 1 billion monthly pageviews as of Dec 2011. The website is mainly known for recurring use of internet memes. Characters are usually poorly designed and usually in black and white which is part of the central focus of the humor in the site. Similarly to websites like reddit and Digg, users can vote and comment on images, with the newest and most popular appearing first. 9GAG participated in the Y Combinator startup accelerator program in summer 2012. In July 2012, it announced raising $2.8 million dollars in seed funding, and a mobile app for Apple iOS.