Avril Lavigne launched Abbey Dawn clothing as an exclusive with a major U.S. retail chain. The style is rock and roll.
Abbey Dawn is a clothing line designed by musician Avril Lavigne. The name goes back to Lavigne's childhood, where her father nicknamed her 'Abbey Dawn', and her high school friends would often call her 'Abbey'. The line was initially described as a 'Juniors' lifestyle brand', but since then has evolved to accommodate older girls. As of December 2010, the line has included men's clothing, heavily influenced by her brother's and bandmate's style. The girl's clothing is inspired by Lavigne's personal 'Rock and Roll' style, and as the quality of the clothing has improved the line has become more expensive. It is featured prominently in her 2011 music video for the song 'What the Hell' when she enters a vintage clothing store.
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