Activia

Activia

Activia is a brand of yogurt from Dannon. Most of the yogurts contain real fruit.

About Activia

Activia is a brand of yogurt owned by Danone (Dannon in the United States). Activia is marketed as a beneficial health product, with a focus on improved intestinal motility. Activia products contain Bifidobacterium animalis DN 173 010, a proprietary strain of Bifidobacterium, a probiotic which is marketed by Dannon under the trade names Bifidus Regularis, Bifidus Actiregularis, Bifidus Digestivum and Bifidobacterium Lactis. Activia is classified as a functional food, designed to improve digestive health. The marketing practices of the firm have resulted in some litigations which the firm has settled without admission of liability for wrongdoing, Activia products are sold in more than 30 countries worldwide. The product line varies by country. Most Activia yogurts contain real fruit. In Brazil, both yogurt and yogurt-drinks are available. In addition to the usual worldwide fruit flavours are honey with carrot. The 'light' line is marketed as '0%'.