Adware is software that automatically renders advertisements. It generates revenue for the author.
Adware, or advertising-supported software, is any software package which automatically renders advertisements. These advertisements can be in the form of a pop-up. They may also be in the user interface of the software or on a screen presented to the user during the installation process. The object of the Adware is to generate revenue for its author. Adware, by itself, is harmless; however, some adware may come with integrated spyware such as keyloggers and other privacy-invasive software. Advertising functions are integrated into or bundled with the software, which is often designed to note what Internet sites the user visits and to present advertising pertinent to the types of goods or services featured there. Adware is usually seen by the developer as a way to recover development costs, and in some cases it may allow the software to be provided to the user free of charge or at a reduced price.
Contributions by RainR, 220.127.116.11, and GraemeL.