Akademiks

Akademiks

Akademiks is an American brand of urban clothing popular with devotees of hip hop music. The label was founded by two brothers, Donwan and Emmett Harrell.

About Akademiks

Akademiks (an intentional misspelling of 'academics') is an American brand of urban clothing popular with devotees of hip hop music. The label was founded by two brothers, Donwan and Emmett Harrell, along with another group of partners. Akademiks was popularized in 2001 by Brooklyn rapper Fabolous whose lyrical content advertised the brand. He also wore an akademiks velour on the inside cover of his debut album Ghetto Fabolous. In 2005, the label achieved a degree of notoriety when its advertisements on New York MTA buses, which included the tagline 'Read Books, Get Brain', were banned.

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