All-Bran

All-Bran

All-Bran is a very high-bran, high-fibre, wheat bran breakfast cereal manufactured by Kellogg's and marketed as an aid to digestive health. It was introduced in 1916.

About All-Bran

All-Bran is a very high-bran, high-fibre, wheat bran breakfast cereal manufactured by Kellogg's and marketed as an aid to digestive health. It was introduced in 1916. It was sold in a red and green packet, similar to most Kellogg's cereals. It was introduced in the UK in 1922. From 1933 in the UK it spoke of freeing people from constipation in a natural way - the tag line was the gentle natural way to relieve constipation. It claimed that the cause of nearly all health depression was constipation, and therefore All Bran was a cure for depression. It was the early 1930s and many people were depressed. More believably, it claimed to improve energy levels, and as a consequence make people less lazy. It told people to come over to the sunny side of life. At that time the product was imported, being made in Canada. It proclaimed the cereal's high fibre for the intestines, Vitamin B for the intestinal tract, and iron for the blood (haemoglobin), and said that doctors recommended it.

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