Alpha-Bits

Alpha-Bits

Alpha-Bits, also known as Frosted Alpha-Bits, is a breakfast cereal made by Post Cereals, which contains frosted alphabet-shaped corn cereal bits. Post Cereals also started producing Marshmallow Alpha-Bits in 1990.

About Alpha-Bits

Alpha-Bits, also known as Frosted Alpha-Bits, is a breakfast cereal made by Post Cereals, which contains frosted alphabet-shaped corn cereal bits. Post Cereals also started producing Marshmallow Alpha-Bits in 1990. Alpha-Bits cereal was invented by a father of seven named Thomas M. Quigley who worked for Post Cereals. The cereal was introduced in 1958, and was taken off the market in 2006. However, Alpha-Bits reappeared for sale in January 2008 with a new formulation, touting '0% Sugar!' as a 'Limited Edition' cereal. The old recipe was reintroduced later in 2008. Beginning in 1964, the mascot for Alpha-Bits was a postman, possibly a pun on 'Post Man' named Loveable Truly, who was originally voiced by insult comic Jack E. Leonard in a Southern accent. Loveable Truly was also a character in the 1960s cartoon show Linus the Lionhearted on CBS, along with other Post Cereals mascots at the time (including Sugar Bear of Golden Crisp, then called Sugar Crisp).

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