ASICS is a Japanese athletic equipment company. ASICS produces professional footwear and sports equipment designed for football, running, netball, tennis, badminton, squash, martial arts, cricket, golf, wrestling, track & field, cross-training, volleyball,korfball, cheerleading, lacrosse, and for many other sport disciplines. In recent years their running shoes have often been ranked among the top performance footwear in the market. ASICS bought the outdoor brand Haglfs on July 12, 2010 for SEK1,000,000,000 ($128.7 million). ASICS Ltd. began as Panmure Co., Ltd on September 1, 1949. Its founder, Kihachiro Onitsuka, began manufacturing basketball shoes in his home town of Kobe, Hyogo Prefecture, Japan. Soon after the range of sports activities widened to a variety of Olympic styles used throughout the '50s, '60s and '70s by athletes worldwide.
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