Aveeno is a manufacturer of skin care and hair care products in the United States and is a subsidiary of American consumer goods and pharmaceutical company Johnson & Johnson. Aveeno was founded in 1945, and its first product was their Soothing Bath Treatment. Aveeno is known for its use of 'active natural' ingredients and offers products to treat skin conditions such as eczema, psoriasis, poison ivy, poison oak, poison sumac, pruritus ani, chicken pox, hives, and sunburn. In 2011, Aveeno's Active Naturals Positively Radiant Tinted Moisturizer was named one of the 10 most toxic cosmetics by the Environmental Working Group. The name Aveeno is derived from the scientific name for the common oat, Avena sativa. Aveeno was originally made by Rydelle Laboratories, a division of S.C.
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