B.U.M. Equipment, also known by its corporate name Chauvin International, Ltd., is a Los Angeles clothing company founded in 1985. Marketed primarily toward teens and young adults, the brand was particularly fashionable during the late 1980s and early 1990s with its selection of athletic-styled T-shirts and sweatshirts. B.U.M. went on to make a considerable influence on street fashion of that era and, despite problems in the mid-1990s, has continued operating today. Design director Morty Forshpan takes credit for exploiting the company's full potential; however, some industry analysts believe that Seattle native Derek Federman was the creative mind behind B.U.M.'
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