Baja Fresh is a chain of fast-casual Tex Mex restaurants founded in Newbury Park, California in 1990 and headquartered in Cypress, California. The chain emphasizes fresh ingredients, and each restaurant features a self-serve salsa bar. The chain operates 256 restaurants in 29 states, and in 2010 opened a store at the Burj Khalifa in Dubai. Competitors include California Tortilla, Panchero's Mexican Grill, Chipotle Mexican Grill, Moe's Southwest Grill, Qdoba, Rubio's Fresh Mexican Grill, Tijuana Flats. In 1990, Jim and Linda Magglos took out a third mortgage on their home and opened the first Baja Fresh in Newbury Park, California in the Conejo Valley with the vision of fast food, Mexican-style, that was not processed. The result was a chain of restaurants where the customer would 'never see a can opener' and the motto no microwaves, no can openers, no freezers, no lard and no MSG. Franchising began In 1995, and the chain had expanded to 31 outlets by 1997.
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