Bebe (clothing brand)

Bebe (clothing brand)

About Bebe (clothing brand)

bebe stores (name is legally and officially uncapitalized) are an American clothing retailer founded in 1976. The name means 'Lady' in Persian. Manny Mashouf, who emigrated from Iran to the United States in the early 1970s, opened the first bebe store in San Francisco during a time when three categories dominated the women's wear market: junior, bridge and misses. Having discovered a demographic that was neither junior nor bridge, Manny aimed to break the mold by offering this under-represented population of stylish women distinctive and inspirational fashion bearing an unmistakable hint of sensuality.