De Benneville 'Bert' Bell (February 25, 1895--October 11, 1959) was a National Football League (NFL) commissioner who introduced competitive parity into the NFL to ameliorate the league's commercial viability and enhance its popularity. His passion for the game of football enabled him to create a path for the NFL to become the most financially sound sport's enterprise in the United States (US) and the dominant sports attraction in the country. For his contributions to the NFL, he was posthumously enshrined into the charter class of the Pro Football Hall of Fame. Bell played football at the University of Pennsylvania, and as quarterback for the Quakers, he led his team to the 1917 Rose Bowl. He was drafted into the US Army during World War I before ending his collegiate days at Penn and becoming an assistant football coach with the Quakers in the 1920s.