Betty Crocker

Betty Crocker

About Betty Crocker

Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn Crosby Company in 1921 as a way to give a personalized response to consumer product questions. The name Betty was selected because it was viewed as a cheery, all-American name. It was paired with the last name Crocker, in honor of William Crocker, a Washburn Crosby Company director. Marjorie Husted was the creator of Betty Crocker. She was a home economist and businesswoman under whose supervision the image of Betty Crocker became an icon for General Mills. In 1921, Washburn Crosby merged with five or more other milling companies to form General Mills. In 1929, Betty Crocker coupons were introduced. Inserted in bags of flour, they could be used to reduce the cost of Oneida Limited flatware.

Contributions by Mycroft.Holmes, 142.227.96.253, and ClueBot.