Blendtec

Blendtec

About Blendtec

Blendtec is a company that sells professional and home blenders, with their key product being the Total Blender. It is a division of K-Tec. The founder of Blendtec is Tom Dickson. Blendtec is notable for its Will It Blend? viral marketing campaign, where Dickson blends different products, including iPods, iPhones, marbles, Golf Balls, remote controls and much more. In February 2006, Blendtec sued Vitamix Corporation for infringing its patents on Blendtec_s _Wild Side_ jar design, which Vitamix had allegedly copied as its own MP and XP containers. The Court concluded Vitamix had infringed Blendtec_s patents, and awarded Blendtec total damages of approximately $24 million.

Contributions by Nathan8823, JamesTAnderson, and Dty1.