Blue Bird Corporation

Blue Bird Corporation

About Blue Bird Corporation

The Blue Bird Corporation, originally known as the Blue Bird Body Company, is an American manufacturer of school and activity buses. Established in 1932, the company has also manufactured transit buses, motorhomes, and specialty vehicles such as mobile libraries and mobile police command centers. Blue Bird's corporate headquarters and main manufacturing facility are in Fort Valley, Georgia. It is a subsidiary of the Traxis Group, part of Cerberus Capital Management. Blue Bird Body Company was founded in 1932 by Albert L. Luce, Sr. Originally the owner of a Ford dealership, Luce built his first bus in 1927. The Blue Bird name originated from the reception of school children to a blue and yellow demonstrator unit to a group of school children; Luce did not use the family name for his business out of fears of it being mispronounced. In 1937, the company began production of all-steel bus bodies, an innovation which soon replaced the wooden bodies which were then in common use around the United States. The early use of farm wagons on a part-time basis soon evolved into purpose-built school bus products, each with economy and function as major priorities. As the second quarter of the

Contributions by SteveCof00, Vaoverland, and BMRR.