Boucheron

Boucheron

Boucheron is a French jewelry house located in Paris, 26 Place Vendme. The House of Boucheron is a French family dynasty founded by Frederic Boucheron in 1858.

About Boucheron

Boucheron is a French jewelry house located in Paris, 26 Place Vendme. The House of Boucheron is a French family dynasty founded by Frederic Boucheron in 1858, with the opening of his first store in the Galerie de Valois, at Palais-Royal, during the heyday of the Second French Empire. He created his atelier in 1866 and a year later won the Gold Medal during the Exposition Universelle (1867). In 1893, Frdric Boucheron became the first jeweller to move to Place Vendme. Legend has it that he chose 26 Place Vendme, where Boucheron remains to this day, because it was the sunniest corner of the square. He believed that the diamonds in the windows would sparkle all the more brilliantly. In 1989, Boucheron opened a store in Moscow, later transferred to Saint Petersburg in 1911. More store openings followed in Japan in 1973, Shanghai, Dubai in 2005, and finally Hong Kong and Kuala Lumpur in 2006.

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