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Brands

Brands

Brands are the symbols that convey a corporate entity. They are also the associated communications and emotions that surround a company's identity, such as those conveyed in the commercial for Chevy's truck line 'Like a Rock'.

Top Questions Asked on ChaCha.com for Brands

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  1. What television brands have a name that starts with the letter D?

    List of TV brands starting with "D": Dainichi, Dansai, Dayton...

  2. What is yum! Brands?

    Yum! Brands, Inc. (NYSE: YUM) is a Fortune 500 company. It op...

  3. What names of clothing brands start with the letter F?

    Leading clothing brand names that do start with F include FCU...

  4. What is the clothing brands named after fruit?

    Banana Republic is a clothing brand named after fruit! Women'...

  5. DWhat are brands of vodca?

    Although most vodka around the world is made from rye, some a...

  1. What shoe brands does Burlington coat factory carry?

    Burlington Coat Factory carries shoe brands like Calvin Klein...

  2. What makeup brands test on animals?

    The following cosmetic brands test their products on animals:...

  3. Why are department store brands so expensive?

    Department stores use more expensive material and specialize ...

  4. How many cereal brands does Kroger have?

    Kroger has quite a selection of Kroger-brand cereal. They hav...

  5. What television brands have a name that starts with the letter D?

    List of TV brands starting with "D": Dainichi, Dansai, Dayton...

  1. What television brands have a name that starts with the letter D?

    List of TV brands starting with "D": Dainichi, Dansai, Dayton...

  2. What are the brands of Copenhagen tobacco?

    Snuff, Long Cut, Black, Pouches, Long Cut Straight, Smooth Hi...

  3. What are the most popular brands of quads?

    Best ATVs for two adult riders and are of top qualities when ...

  4. What is the clothing brands named after fruit?

    Banana Republic is a clothing brand named after fruit! Women'...

  5. What are the restaurants under yum brands?

    Yum Brands, Inc., of Louisville, KY, owns KFC, Pizza Hut, Tac...

Top Questions Asked on ChaCha Mobile for Brands

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  1. What are some Acco brands?

    ACCO Office Supplies including paper clips, report covers, bi...

  2. What is yum! Brands?

    Yum! Brands, Inc. (NYSE: YUM) is a Fortune 500 company. It op...

  3. What brands are made in china?

    Some Nike, Rolex and Armani are made in China. Is there anyth...

  4. What are the bottled water brands?

    Pages in category "Bottled water brands" The following 94 pag...

  5. What brands of hair dye does ulta sell?

    This one has a wide variety of all manner of hair products, r...

  1. What all car brands does GM own?

    The GM car brands are GMC, Chevrolet, Buick, Pontiac, Hummere...

  2. What are all the gm CAR brands?

    Gm car brands include Chevrolet, Buick, Pontiac, GMC, Saturn,...

  3. What brands are made in china?

    Some Nike, Rolex and Armani are made in China. Is there anyth...

  4. What is yum! Brands?

    Yum! Brands, Inc. (NYSE: YUM) is a Fortune 500 company. It op...

  5. What are the bottled water brands?

    Pages in category "Bottled water brands" The following 94 pag...

About Brands

The word 'brand' grew out of the custom of branding stock animals with the symbol of the ranch that owned the animals. In the Old West, animals grazed on open range so brands provided a way to sort out one rancher's animals from another. The brands were burned into the animals' hides using a branding iron. Each ranch had distinctive symbols, usually a combination of the initial letters in their companies' names.

Today, the word 'brand' refers more commonly to the graphic symbols for a corporation, sometimes known as 'logos', and the associated concepts surrounding that brand that make the company uniquely special in consumers' minds.

The most successful companies work hard to build and fulfill on the promises of their brands. The top ten global brands in 2010, according to the branding company Interbrand, are:

Coca-Cola
IBM
Microsoft
Google
GE
McDonald's
Intel
Nokia
Disney
Hewlett-Packard

Related Images

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Vice president of Godfrey Philips India, Arun Joshi displays premium cigars during the launch of the first 'Cigaroma - The Cigar Shop' set up by the cigarette manufacturing company, at UB City Mall in Bangalore on January 11, 2012. Cigaroma offers premium brands of cigars like Habanos SA from Cuba, Oettinger Davidoff from Switzerland, Altadis and Scandinavian Tobacco Group from Holland besides smoking accessories.

NEW YORK, NY - JANUARY 10: Hostess products are viewed on the shelf at a grocery store on January 10, 2012 in New York City. Hostess Brands Inc., the owner of such iconic brands as Twinkies and Wonder Bread,is preparing to file for Chapter 11 bankruptcy protection as soon as this week. The privately held Irving, Texas, company currently employs roughly 19,000 people and carries more than $860 million in debt. The company has been experiencing high labor costs and rising prices for sugar, flour and other ingredients.

Customers leave a China Mobile store, after the world's biggest mobile operator topped a list of the 50 most valuable Chinese brands realeased in Beijing on December 13, 2011. Chinese brands remain virtually unknown in foreign markets where the Made in China tag is still associated with cheap and poorly made products, a global advertising agency. More than 80 percent of consumers surveyed in Britain, the United States, Australia, South Africa, India and Malaysia could not name a single Chinese brand.

BERLIN, GERMANY - NOVEMBER 09: Jean-Marc Gales, head of the Peugeot and Citroen brands at PSA, attends 'Das Goldene Lenkrad 2011' Awards at Axel-Springer Haus on November 9, 2011 in Berlin, Germany.

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