Bratz are an American fashion dolls line by the company MGA Entertainment. The first original dolls were sold in 2001.
Bratz is an American line of fashion dolls and merchandise manufactured by MGA Entertainment. Four original 10' dolls were released in 2001 Cloe, Jade, Sasha and Yasmin. They are portrayed as teenagers distinguished by large heads and skinny bodies, almond-shaped eyes adorned with eyeshadow, and lush, glossy lips. It is rumored that in 2014 Meygan will be discontinued and be replaced by Dana. Bratz reached great success and the original line of dolls was expanded with a number of spin-offs like Bratz Kidz and Bratz Babyz, as well as media featuring the Bratz characters, including a movie, TV series, music albums and video games. In 2005, global sales were two billion dollars and by 2006 Bratz had about forty percent of the fashion-doll market. Bratz have provoked controversy in several areas.
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