Bubblicious is a brand of bubble gum originally produced by the American Chicle Division of Warner Lambert. The brand is now part of Cadbury Adams, a division of Kraft. It was launched in in 1977, in response to the tremendous sales of Bubble Yum, the first soft bubble gum. The brand struggled upon introduction, but sales took off with the advent, in 1978, of the 'Ultimate Bubble' advertising campaign. Bubblicious was later expanded internationally. Bubblicious was named by a Vice President of American Chicle's advertising agency, Ted Bates, Paul MacMahon, working with a copy writer, John Voulgaris. Bubblicious is available in original format and Bubblicious Bursts with a liquid-filled center. There are 28 flavors of Bubblicious, 10 of which have been discontinued, and 1 of which was discontinued and then re-introduced: Current available flavors (12/09): The original Lightning Lemonade flavor was discontinued in the year 2000.
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