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Burger King


Burger King

Burger King is a global fast food restaurant chain that is headquartered in Florida. Burger King began in Jacksonville, Florida in 1953 as Insta-Burger King. Burger King's signature product is the Whopper.

About Burger King

In 1954, the Burger King franchise was founded by James McLamore and David Edgerton. The next year, the King is introduced, sitting atop the sign in the front of the first store in Miami. By 1957, the Whopper sandwich is invented, a hamburger with flame-broiled beef.

Burger King began franchising in 1959, eventually opening its first restaurant outside of the United States in Puerto Rico in 1963. After being a private corporation for over 10 years, Burger King is sold to The Pillsbury Company in 1967. The company was up to 275 restaurants by this time and partnered with Pillsbury for more rapid expansion.

The Have It Your Way campaign launches in 1974, letting customers know that Burger King will cater to their needs and wants. Four years later, the menu expands to include fish, steak, chicken and ham sandwiches. One year later, in 1979, Burger King introduces the breakfast menu. In 1983, a little bit of class is added to that breakfast menu by adding the Croissan'wich.

Burger King continued on its path of global domination in 1989 when Grand Metropolitan PLC acquired the Pillsbury Company. Europe's Wimpy's chain are all converted into Burger King restaurants. Eight years later, Grand Metropolitan PLC merged with Guinness & Co. to form Diageo PLC, which marked the fifth-largest merger in history. Diageo became a world leader in branded food and drinks. Later in 2002, Diageo sold Burger King to Texas Pacific Group, Bain Capital Partners and Goldman Sachs Capital Partners, bringing BK back to American shores after 15 years of British rule.

In 2009, Burger opened the first Whopper Bar in Orlando, Florida, combining Whopper sandwiches and beer. The next year, Burger King Corporation was acquired by 3G Capital and launched a new breakfast menu with options such as the Ultimate Breakfast Platter and the Breakfast Ciabatta Club.

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