Burma-Shave

Burma-Shave

About Burma-Shave

Burma-Shave was an American brand of brushless shaving cream, famous for its advertising gimmick of posting humorous rhyming poems on small, sequential, highway-billboard signs. Burma-Shave was introduced in 1925 by the Burma-Vita company, owned by Clinton Odell. The company's original product was a liniment made of ingredients described as coming 'from the Malay Peninsula and Burma.' Demand was sparse, and the company sought to expand sales by introducing a product with wider appeal. The result was the Burma-Shave advertising sign program, and sales took off. At its peak, Burma-Shave was the second-highest selling brushless shaving cream in the United States. Sales declined in the 1950s, and in 1963 the company was sold to Philip Morris. The signs were removed at that time. The brand decreased in visibility and eventually became the property of the American Safety Razor Company.

Contributions by Unidyne, McGeddon, and SmackBot.