Butterfinger

Butterfinger

About Butterfinger

Butterfinger is a candy bar made by Nestle. The bar consists of a flaky, orange-colored center with a somewhat similar texture to crisp caramel, and a taste similar to peanut butter that is coated in compound chocolate. Butterfinger was invented by the Curtiss Candy Company of Chicago, Illinois, in 1923. The company held a public contest to choose the name of the candy. The name is a slang term used to describe a clumsy person, often in sporting events to describe an athlete who cannot hold onto the ball. As an early publicity stunt and marketing ploy, the company dropped Butterfinger and Baby Ruth candy bars from airplanes in cities across the United States which helped increase its popularity. It was also promoted in 'Baby Take a Bow', a 1934 film featuring Shirley Temple. The Curtiss Candy Company was owned by Standard Brands Inc which merged with Nabisco in 1981 to become Nabisco Brands, Inc., and, in 1990, Nestle bought Baby Ruth and Butterfinger from RJR Nabisco.

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