C. W. McCall is the pseudonym of William Dale Fries, Jr. (born November 15, 1928, Audubon, Iowa, United States), an American singer, activist and politician known for his truck-themed outlaw country songs. In 1973, while working as a creative director for Bozell & Jacobs, an Omaha, Nebraska advertising agency, Fries created a Clio Award-winning (1974) television advertising campaign advertising Old Home Bread for the Metz Baking Company. The advertisements featured a truck driver named C. W. McCall, who was played by Dallas, Texas, actor Jim Finlayson. The waitress named Mavis Davis was played by Dallas actress Jean McBride Capps. The commercial's success led to songs such as 'Old Home Filler-Up an' Keep on a-Truckin' Caf_S', 'Wolf Creek Pass' and 'Black Bear Road'.
Contributions by Convoy71, EnDaLeCoMpLeX, and Williamfries.