Canterbury of New Zealand is a New Zealand-based sports apparel company that focuses on rugby football. The company is named after the Canterbury area in New Zealand where the company started to make knitwear. Other than producing rugby kits, the brand is also known for their rugby protective wear such as headgear and pads, and rugby boots. The company also manufactures and markets lifestyle clothing. The brand's tagline is 'Canterbury: the world's original rugby brand'. Its logo is the silhouettes of three birds (Kiwis) on three solid circular backgrounds creating the letters CCC; the initials of the Canterbury Clothing Company. The brand is distributed widely among rugby-playing nations. The head office was formerly based in the city of Christchurch in Canterbury in the South Island, but has now moved to Auckland. There are operations in Brisbane, Australia; Emeryville, California and Manchester, United Kingdom.