Capri Sun is a brand of juice concentrate drink owned by the German Company WILD (Chairman Dr. Hans-Peter Wild) and sold in silver pouches. It was developed by Rudolf Wild in 1969 in Germany, where Capri Sonne has been a registered trademark since 1952. Capri Sun has been distributed in the United States since 1981. Kraft Foods is a licensed production partner for North America. In the Netherlands and the UK, it is distributed by Coca-Cola Enterprises. The standard box is filled with 10 pouches, and each pouch is 200 ml. In the U.S., Capri-Sun pouches are now 6 fluid ounces (177 ml); previously they were 8 fl. oz. (240 ml). The pouch is trapezoidal in profile when filled and rectangular when flat, with a flared bottom that makes the pouch able to stand upright when placed on a horizontal surface. A straw is supplied with each individual pouch. Other sizes, such as the 330ml pouch with a re-sealable cap, are available in some countries.
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