Cinnamon Toast Crunch is a brand of cereal produced by the company General Mills and Nestle. The cereal made its first hit to store shelves in 1984.
Cinnamon Toast Crunch, known as Croque-Cannelle in France and as a different-tasting but similar-looking variant called Cini Minis in other European countries where available, is a brand Cereal produced by General Mills and Nestle. The cereal was first produced in 1984. Cinnamon Toast Crunch aims to provide the taste of cinnamon toast in a crunch cereal format. The cereal consists of small squares or rectangles of wheat and rice covered with cinnamon and sugar. Because of its rice content, when immersed in milk, one can hear 'snap' sounds coming from it, similar to Rice Krispies. The product is currently marketed with the mascot of a jolly baker named Chef Wendell. Chef Wendell has appeared in several children's books, including 'Chef Wendell, Where Are You?' Originally the cereal featured plain squares but currently features artificial 'cinnamon swirl' coloration in each piece.
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