ClickZ is an online publication that was founded by Andrew Bourland and Ann Handley in 1977. The website provides news, how-to articles, commentary, and stats for digital marketing, and online advertising professionals.
ClickZ is an online publication that provides news, how-to articles, commentary, and stats for digital marketing and online advertising professionals. It covers social media marketing, e-mail marketing, Web analytics, search engine marketing, digital video advertising, mobile marketing, and media planning and buying, and is considered a resource for online advertising practitioners.Andrew Bourland and Ann Handley co-founded the site in 1997 to serve the then-nascent online marketing community with advice and commentary on e-mail, affiliate, and brand marketing. In 2000, they sold ClickZ to internet.com for $16 million in cash and stock. Internet.com then integrated it into its e-commerce/marketing channel, which included properties like Ad Resource, ChannelSeven.
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