Clif Bar

Clif Bar

Clif Bar products include CLIF Bar energy bar; LUNA, The Whole Nutrition Bar for Women; and CLIF Kid, Nourishing Kids in Motion. All products use organic ingredients.

About Clif Bar

Clif Bar & Company is an American company that produces organic foods and drinks marketed to active people. The company's flagship product, CLIF Bar, was created by Gary Erickson. He and his wife, Kit Crawford, are co-CEOs. The company is based in Emeryville, California and is privately held. Clif Bar products include CLIF Bar energy bar; LUNA, The Whole Nutrition Bar for Women; and CLIF Kid, Nourishing Kids in Motion. All products use organic ingredients. Seventy percent of the company's purchased ingredients are certified organic. A baker and former mountain guide, Erickson got the idea for his product in 1990 on a day-long, 175 mile bike ride, where he packed a variety of energy bars. Two years later after experimenting in his mother's kitchen, he settled on a recipe for what would become the CLIF Bar. Erickson tried several names including Forza, Torque, and Gary's Bar before settling on CLIF Bar, named after his father Clifford.