Coco Mademoiselle is a women's perfume in the Chanel collection that was introduced in 2001 for the younger Chanel fans. The fragrance was created by Jacques Polge, the nose of Chanel since 1978. In 2007, Chanel launched a new advertising film starring current spokesmodel Keira Knightley as Coco Chanel. The film was directed by upcoming English BAFTA-winning director Joe Wright, who has also worked with Knightley in his award-winning films Pride & Prejudice (2005) and Atonement (2007). Soul songstress Joss Stone re-recorded Nat King Cole's 1965 'L-O-V-E' for the short film. Famous spokesmodels for the fragrance have included Kate Moss and Keira Knightley (current).