Cocoa Puffs is a brand of chocolate-flavored puffed grain breakfast cereal, manufactured by General Mills. Introduced in 1958, the cereal consists of small orbs of corn, oats and rice that have been flavored with cocoa. Essentially, Cocoa Puffs are Kix cereal with added chocolate flavoring. (Similarly, Trix was, for most of its existence, Kix plus fruit flavoring and coloring.) Kix cereal is produced at the same factories as Cocoa Puffs, but differs in both density and circumference. The mascot of Cocoa Puffs is Sonny the Cuckoo Bird, whose catchphrase is 'I'm cuckoo for Cocoa Puffs!'. Sonny originally wore a striped pink and white shirt, but this has been removed since 1993. On several occasions, Cocoa Puffs boxes have stated that they are made with real Hershey's chocolate. Cocoa Puffs are sold in Latin America, Mexico and Europe under the Nesquik brand thanks to a partnership between Nestl and General Mills; Nestle and Hershey are major competitors in the chocolate business.
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