Colston-Ariston was founded by ex-Hoover director Sir Charles Colston, and made compact dishwashers, and concluded a deal to distribute Prestcold refrigerators. As sales began to slow, he cut prices and introduced double offers such as washing machine and fridge packages, free weekend breaks and even his own trading stamps. The company collapsed in 1964 with massive debts. Liquidators found thousands of unsold washing machines in warehouses.
Contributions by 188.8.131.52, Nn123645, and Little green rosetta.